The Blueprint – What Is It?


By Abbey Kyhl The Blueprint Founder, Time Wise Teacher, Faith Encourager

I’m just here to take care of the people God has assigned to me. Blessed with what I need. Working hard for what I want.

I was recently sitting down with a friend and she was asking me all about what was new at Seven Summers and what we were currently working on. I was excited to tell her all the details about what we are doing and started to think that maybe some of our students, our fans, or even our followers might not always know exactly what it is that we are working on. Technology is an amazing thing, but one of the struggles that it brings is that we are so bombarded every day with information that we don’t always have the time to really read the fine print and understand the details of everything that is in front of us.

I thought it would be worth it to sit down and tell you why we have decided to focus on one product and one product only at Seven Summers and help fill in the details about why The Blueprint is undoubtedly the best educational product I have ever produced and been a part of. So here you go!

The breakdown of exactly what The Blueprint is:

  • You will begin with our Start Smart guide which will get you in the right mindset and share with you all my favorite business lessons.
  • 35 weekly lessons (I detailed all the lesson topics at the bottom of this post)
  • Each week together we will work through these lessons and alongside the other members of The Blueprint you can get things done!
  • Twice a year we will have a big kick-off. January after the kids go back to school from winter break. August after the kids go back to school from summer break.
  • Each weekly lesson will focus on a different part of business and life. The most fundamental and foundational lessons that have led to my success and increased my ability to achieve harmony between business and family.
  • Each weekly lesson will consist of 5 key elements that increase accountability and the ability to get the work done:
    • The lesson material
    • A video from me
    • An on-track challenge that you can do along with the group
    • Step-by-step blueprints on what you need to do based on where you are at in business. For newer business owners a “Get Going” track. For more experienced business owners a “Get Growing” track.
    • The 7S Time Wise Template will help you learn how you use your time and where you can be more effective with it…because success always comes down to how you spend your minutes.
  • In our members-only Facebook group, we will also have a weekly live Q&A where we will answer questions about that week’s lesson and anything else you might need help with.

Our five favorites things about The Blueprint:

  • Weekly lessons that bring accountability and support so you can make progress in your business without coming at the expense of your family or yourself!
  • Our Accountability in Action group that will help you track your goals and keep moving forward!
  • The Members Lounge which is full of additional resources that help you grow even more!
  • Our Affiliate Program which allows you to get paid when you help us grow The Blueprint community!
  • Feedback Friday, where each week members can share different things they are working on and not only get my feedback but the feedback of our community!

And let’s not forget The Vault for Lifetime Members which includes:

  • Lifetime access to classes from our industry-leading Guest Teachers on the most important business, marketing and lifestyle topics!
  • Full access to all the content and lessons for The Blueprint (all 35 weeks!) so you can start anywhere and jump in on the things that are the most important to you!
  • All of our documents! One of the things that our members have raved about the most is access to our documents which include:
    • My step-by-step workflow guide
    • All my template emails
    • My photography contracts
    • All my planning worksheets
    • My business plan worksheet
    • My marketing worksheets
    • …and SO much more!

The Blueprint Lesson Topics:

  • Lesson 1 – Making Space For Success
  • Lesson 2 – Put Time First – Taking Control Of Your Time
  • Lesson 3 – Put Time First – Using Your Time Wisely
  • Lesson 4 – Kick-Start Marketing
  • Lesson 5 – The Seven Summers Solution
  • Lesson 6 – Business Foundations
  • Lesson 7 – Small Steps, Big Impact
  • Lesson 8 – Strength, Service and Self-Care
  • Lesson 9 – Achieving Harmony Between Business & Family
  • Lesson 10 – Define Your Ideal Clients
  • Lesson 11 – Creating Client Advocates
  • Lesson 12 – Client Experience
  • Lesson 13 – Pricing – Knowing The Cost Of Business
  • Lesson 14 – Pricing – Setting Your Pricing
  • Lesson 15 – Sharpening Your Selling Skills
  • Lesson 16 – Building A Brand, Designing Branding
  • Lesson 17 – Workflows That Work
  • Lesson 18 – Systems = Success
  • Lesson 19 – Templates, Documents, and Details
  • Lesson 20 – Get Going, Get Growing
  • SUMMER BREAK
  • Lesson 21 – Marketing Foundations
  • Lesson 22 – Monthly Marketing Planning & Analyzing Results
  • Lesson 23 – Making Marketing Manageable
  • Lesson 24 – Messaging
  • Lesson 25 – Website
  • Lesson 26 – Blogging
  • Lesson 27 – SEO
  • Lesson 28 – Dealing With Digital Distractions
  • Lesson 29 – Social Media Marketing
  • Lesson 30 – Newsletters
  • Lesson 31 – Email Marketing
  • Lesson 32 – Scaling Up
  • Lesson 33 – Faith > Fear
  • Lesson 34 – Make It Happen
  • Lesson 35 – 8 Weeks To Being Booked
  • WINTER BREAK
  • BONUS: The Team Builder Mini-Course
  • BONUS: The Blueprint GO-TO-GUIDE – Our Complete List of Resources

Frequently Asked Questions about The Blueprint:

  • Is this just for photographers? Nope! Though my background is in photography, the lessons we are covering have helped photographers, videographers, bloggers, graphic designers, small shop owners, fitness teams, and many other creative based businesses. To see who The Blueprint is for check out this post.
  • Is there any content that is just for photographers? Yes, actually there is. Because my background is in photography I have a lot of amazing industry friends who teach courses, especially technical courses, just for photographers and we have compiled an awesome list that will help direct you right to the best of the best in the areas of photography that The Blueprint doesn’t cover.
  • Do I have to join in January or August to participate? Nope! The amazing thing about The Blueprint is that you can start anytime. Maybe you saw a post we did somewhere about the pricing lesson and that is the exact thing you need help with right now! Then let’s get started right now. No need to wait. Also if you are a lifetime member, you will have access to all the lessons any time you want to check them out.
  • Can I purchase individual lessons al la carte if there is just one I am really interested in? Unfortunately, the lessons aren’t available for individual purchase, but if you come across a specific lesson that we are currently working on that you want to check out, you can buy a one-month membership to just have access to that lesson.
  • What lessons do I get with a yearly membership? If you choose to join the yearly membership, you will start right where we are and throughout the year you will rotate through lessons with us. With lifetime membership, you instantly have access to all of the lessons.
  • When do new lessons start? New lessons will go live each Monday!
  • Will I receive access to everything at once? If you are a Lifetime Member, yes! If you are a monthly or yearly member you will have access to 2 lessons at a time. The current week and the past week.
  • What if I have questions? That is what we are here for. There are multiple ways to get questions answered. You can ask them in the members only facebook group, you can ask them in the course, you can also email me directly!
  • What if I need extra help? You might find that some topics are more challenging and you need some 1-on-1 help and we are happy to do that. We have 1-on-1 coaching available for all of the members of The Blueprint.

So there you go! Details! Details! Details! If you are READY TO JOIN just click here and let’s get started!

Still not sure if The Blueprint is right for you? Well, we detailed out exactly WHO the blueprint is for. Click HERE to see if you are one of those people!